Not a programming course. A boardroom program where the team that builds Aquiii, SportsNation and Maaia teaches you how to govern AI: what to build, what to buy, what to avoid, how to measure it, who to hire and how to answer the board. Twelve seats, twelve weeks, starting 1 January.
Most executive AI education explains what a large language model is and stops. This one starts where your job starts: a budget, a board, a regulator, a workforce that is already using AI whether or not you approved it, and no obvious way to tell a real opportunity from an expensive pilot. You leave with a roadmap for your company that you can defend, not notes.
Most AI initiatives stall between a demo and production. The gap is rarely technical. It is ownership, measurement and change management.
Shadow AI is already in your company. Writing policy after an incident costs more than writing it now, and you get governed before you get legislated: Mexico's sector rules are already moving, the EU AI Act's transparency duties land in August 2026, and its high risk duties were pushed to December 2027. The date moved. The obligations did not.
Without a value framework every vendor pitch sounds plausible. The scarce executive skill is declining the right things quickly.
The frameworks in this program govern AI across thirteen ventures in the group. Maaia, the AI operating system behind them, was built by the people teaching the sessions. You can read that case study before you pay.
Twelve seats is not scarcity marketing, it is the number at which a ninety-minute session can address every company in the room. Two of the twelve weeks are private audits of your own operation.
Every week ends in an artifact: an opportunity portfolio, a data audit, a risk matrix, a vendor scorecard, an operating charter. By week twelve they assemble into one roadmap you present and sign.
These are the program's numbers, not outcome statistics. The January cohort is the first one, so there are no alumni results to report. When there are, they will be published with their source.
live boardroom sessions, ninety minutes each.
private one-to-one audits of your own operation.
seats, and the cohort closes when they are gone.
roadmap, built week by week, that you own outright.
A company between one and fifty million dollars in revenue. You know AI changes the rules and you are not sure how to position the business. You are trying not to lose the next twenty-four months.
You run the company. You know your team needs AI and you do not want another initiative that dies as a pilot. You are after real adoption.
You have the mandate but not the roadmap. You want structure: a framework, metrics, an order of operations. Not another conference, not another newsletter.
You pay and the seat is yours. The campus opens immediately: you do not wait until January to start.
Between now and the start you get the diagnostic, the reading, the regulatory brief for your market and a welcome package.
Twelve weekly boardroom sessions. Strategy, data, build-versus-buy, governance, security, org design, adoption, metrics.
Two private sessions on your own company: your data, your risk posture, your roadmap. Remote, or in person in Querétaro or Mexico City.
Demo Day. You present the ninety-day plan, the board dashboard and the governance cadence you will actually run.
Session titles and their contents may change during development, and the regulatory module is rebuilt for each cohort because the law keeps moving. The structure does not change.
or MX$49,997 if your card was issued in Mexico
The program. Twelve weeks in the room, twelve seats, and you leave with your own ninety-day plan presented and signed.
Reserve a seat →Fourteen day guarantee from session one. Charged by Safa Studios, delivered at Excellence University. The receipt says Safa Studios.
Every executive program in the set ends in a roadmap the buyer writes alone from a template. MIT Sloan's online course sells exactly that, self-paced, for EUR 3,384. Plus is the tier where a roadmap stops being the deliverable and the work starts inside your operation instead.
The three private sessions run live in Querétaro or Mexico City, or remote. Capacity here is limited by our calendar, not by the twelve seats.
Plus goes inside your operation once. Executive goes in with a structured instrument instead of a conversation: seven dimensions, scored, then two board-style reviews where we challenge your priorities the way an investment committee would, not just note them.
Capped at three diagnostics per cohort. This is a conversation first, not an instant checkout.
Executive goes in with a structured diagnostic once. Executive Cohort is the twelve-week program built around it: eight to twelve companies, no direct competitors seated in the same cohort, named executive coaching and peer-advisory cells among the companies in the room.
Not a direct purchase: you apply, we talk, and then we confirm your seat. CEO+ (€24,500) is a tier choice on the same application.
What language is it in?
English. Sessions, materials and the credential are all in English, delivered through Excellence University.
Remote or in person?
The live sessions are fully remote, and so is Demo Day unless you would rather present in person in Querétaro or Mexico City. On Plus, the three private sessions can be either.
What if I miss a session?
Every session is recorded and stays in the library permanently.
Can I send someone from my team instead?
The seat is for one executive, because the private work is about your company and your authority to act on it. For a team, ask about the private company cohort.
Is there a refund?
A fourteen day guarantee from session one. After that no, because the cohort is curated and the seat is held.
Is it useful if I am technical?
Yes, but the focus is strategic. If you want technical depth, look at AI School instead.
How do you apply this yourselves?
What we teach, we operate across thirteen ventures. See Maaia, the group's own AI operating system.
When does it start?
1 January. Seats stay open until the twelve are gone. If a waiting list forms we open the following cohort after it.
Five pages: what it is, who it is for, the twelve weeks, what you leave with and the price. The download is not gated. Leave a contact only if you want the January dates and the seat count sent to you.
Prefer to talk? Book a call instead →